Nursery Supplies Inc. - Why more growers are turning to colored and imprinted nursery pots.

Why more growers are turning to colored and imprinted nursery pots.

Ever wonder how stores like Gap charge $100 for a pair of jeans while Kmart gets only $20 for essentially the same product? The answer is branding — the creation of a positive perception in the mind of the consumer that influences the purchase of one product over another.